Choosing Your Online Course Topic and Positioning

Planning your online course is the most important and often overlooked phase of the course creation process. Setting a smart goal, defining and discovering your target audience, and determining your course’s scope will save you time, effort, and money down the road. Being audience driven means watching and listening to the real people you want to teach while simultaneously making your course content and promotion plan.

The Choosing Your Online Course Topic & Positioning Guide will show you how to incorporate insights from your target market into your online course creation strategy.