How Chargebee Empowers Customer Success Through Subscription Academy
Dive into leading subscription management platform Chargebee's journey, challenges, and strategies for building their online customer education academy with Thinkific Plus.
Introducing Chargebee
Chargebee is a revenue growth management platform that enables subscription businesses to acquire customers and grow and retain revenue — unlocking new growth opportunities while maintaining global compliance.
Chargebee's mission with Subscription Academy was to provide comprehensive, accessible education for subscription businesses worldwide. They aimed to create a positive impact by equipping businesses with the knowledge to navigate the subscription economy successfully.
Before using Thinkific Plus, Chargebee's team faced challenges in delivering seamless learning experiences that could scale with their growing user base and product features. So, they made it their goal to create an online academy that offered high-quality, interactive courses while also being easy to manage and scale.
“Here at Chargebee, we are committed to building Subscription Academy as a go-to place for professionals on business best practices and hands-on knowledge on all-things-subscriptions. ”
Building a Customer Education Academy
Subscription Academy is a testament to Chargebee's commitment to education and customer success.
It all began with a vision to create a comprehensive online learning platform that could cater to a diverse set of learners, from SaaS novices to seasoned professionals. The initial offering was two certifications, but the ambition was grand.
As the team at Chargebee began building the academy, they leaned heavily on their internal practitioners and external subject matter experts . Each course was meticulously designed by leveraging adult learning theory, with topics divided into digestible lessons and the most effective delivery method ensuring that the knowledge imparted would be retained effectively by the learners.
Empowering Subscription and Customer Success.
Subscription Academy quickly grew, offering a host of expert masterclasses, courses and certifications around key themes of billing operations, revenue recognition, pricing experiments, subscription analytics and churn management. Today, the Academy is being accessed by over 5400+ learners spread across 20+ countries. But the team didn’t stop there. Recognizing the value of their Customer Success team’s expertise, they integrated this team into the Academy’s operations. Now, these Customer Success professionals, well-versed in the content, can direct customers to relevant courses when they identify gaps in their understanding.
Today, Subscription Academy stands as a testament to Chargebee’s commitment to empowering its customers and the broader subscription business community spread across SaaS, E-commerce, e-learning, e-publishing, and OTT sectors.
The ultimate vision for Subscription Academy is to become a one-stop solution for all subscription-related business knowledge in an age when everyone is keen on unlocking a subscription-based revenue model.
“Thinkific Plus offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Harnessing a Robust Platform for High-Quality Content Delivery
Chargebee’s Subscription Academy team decided on Thinkific Plus as the foundation for building the Subscription Academy.
They strategically selected the platform for its user-friendly interface, advanced analytics, and seamless integration features to design and offer top-notch courses to their learners. This approach continues to allow them to deliver a high-quality, engaging online learning experience for their growing customer base. This approach allowed them to deliver a learning experience that excelled in both engagement and information delivery, setting a standard for quality education.
Since the launch of Subscription Academy, the team’s focus on optimizing key success metrics has yielded impactful results, which include:
- Global Reach: Subscription Academy’s influence now extends beyond national borders, attracting 5400+ learners from over 20 countries worldwide.
- Diverse Learning Community: The Academy has evolved into a vibrant hub for learners and Chargebee customers representing a diverse spectrum of backgrounds, including students, professionals at various stages of their careers, and industry leaders such as CEOs, founders, CFOs, CTOs, and managers.
- Positive Online Engagement: Subscription Academy’s positive impact fosters customer loyalty, which is reflected in its online presence, especially on platforms like LinkedIn. More than 800 learners have enthusiastically shared their certifications and spoken of their enriching learning experiences.
These are just a few milestones that are a testament to the Academy’s commitment to providing accessible and valuable education to learners.
Subscription Academy's Milestones
Since the inception of Subscription Academy, the team’s diligent focus on optimizing key success metrics has yielded commendable results, which include:
- Global Reach: Subscription Academy’s influence extends beyond national borders, attracting 5400+ learners from over 20 countries worldwide.
- Diverse Learning Community: The Academy has evolved into a vibrant hub for learners representing a diverse spectrum of backgrounds, including students, professionals at various stages of their careers, and industry leaders such as CEOs, founders, CFOs, CTOs, and managers.
- Positive Online Engagement: Subscription Academy’s positive impact is reflected in its active online presence, especially on platforms like LinkedIn. Over 800 learners have enthusiastically shared their certifications and spoken of their enriching learning experiences.
Building a Scalable Customer Education Program: Chargebee's Tips
Chargebee’s Subscription Academy journey highlights the importance of choosing an LMS for your Customer Education Program that aligns with your business goals, offers scalability, and provides robust analytics for continuous improvement.
Here are three actionable tips that Chargebee’s Subscription Academy team shared for SaaS businesses looking to build a scalable Customer Education program:
- Conduct Learner Interviews: Understanding the learner’s journey can provide more insights than analyzing feedback from a spreadsheet. Direct interaction with learners can help you understand their needs, preferences, and challenges, which can be instrumental in shaping your education program.
- Strategize Your Nudging Campaigns: Your online academy is just a part of your customer’s life. When designing marketing nudging campaigns, it’s important to strike a balance in communication. Too many touchpoints can lead to unsubscribes, while too few can make customers feel unimportant. Analyze the right amount of touchpoints and the right content to communicate with your learners effectively.
- Stay Updated with Learning Trends: Always keep an eye on learning trends, especially if you are imparting industry-specific knowledge. This will help you to update your course material and keep it relevant and engaging for your learners.
“Thinkific Plus offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Chargebee's Favorite Thinkific Plus Features
Thinkific Analytics
Chargebee uses Thinkific Analytics to track and export learner data for internal analysis. This feature allows Chargebee to better understand its learners and make data-driven decisions to improve its courses.
API and Integrations
Thinkific Plus offers seamless integrations with other platforms. Chargebee specifically likes the smooth integration with Accredible to deliver certifications to their learners. They also use Zapier to automate tasks.
Dynamic Course Builder
Chargebee highly values the ease of course creation in Thinkific Plus. They found the process of putting content in the form of a course and taking it to market to be a smooth ride. This feature allows them to focus more on the content than the technical aspects of course creation.
Discover how your SaaS business can leverage education to enhance customer success today.
When your customers win, so does your business.
Platforms like Thinkific Plus are making it easier than ever for growing businesses to build and launch their first customer education academy. With specialized tools for content creation, engagement, and analytics for continuous improvement, enabling your customers and fostering business expansion is more achievable than ever.
Ready to embark on this transformative journey?
Request a demo of Thinkific Plus and start shaping the future of your customer experience today.
2024 Customer Education: Benchmarks and ROI Report
Discover the latest strategies that are shaping the future of Customer Education.
With over 64% of industry leaders now embedding educational programs to enhance customer success and engagement, our report offers a comprehensive look at how these initiatives are influencing key business outcomes and enhancing ROI.
